It’s Like Television on the Internet – Only Better!

April 15, 2008 at 3:05 am Leave a comment

Television networks are doing all they can to jump into the online video gold rush. Well funded ventures like Hulu compete with piracy of network shows, and network and studio websites have gone beyond short video clips to start offering full episodes and bonus content to supplement the average viewer’s TV-watching experience.

I’ve been predicting this for awhile, but this year we’re going to see the rise of cross-media “seeding” for television properties, as a way to attract new viewers, while also sustaining a series fan base in between new episodes.

Case in point: The new version 90210. A few weeks ago the character breakdowns were released, and they included a character named Silver. In her description, it is mentioned that she posts videos on YouTube.

Of course, having been a writer and director on Lonelygirl15, my train of thought might be tainted…

…but who wants to bet that we see Silver post videos online with her own narrative that tangentally ties into the main series?

Glenn Rubenstein

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Entry filed under: online video, Television. Tags: , , , , , , , .

Glenn Rubenstein and Headboard – Almost Famous via Social Media REDEARTH88 covered by TVWeek’s Web Video Report

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