The WB is Coming Back with 7 Original Online Video Series

April 29, 2008 at 5:24 am Leave a comment

What would you expect from a new online video offering backed by one of the entertainment industry’s largest studios, hosted at a domain name once used for their (now defunct) television network? Perhaps you’d expect episodes from their old television series, or other film and TV content from their studio vaults? Maybe online syndication of their current television production slate after its broadcast premiere? How about “extended online experiences” that tie into their existing studio properties? Or possibly short-form content to seed the marketing of upcoming movies and TV series?

It is entirely possible that Warner Bros. might include some mixed variation of the above in its re-launch of, but according to paidcontent’s scoop on Warner Bros. Studio 2.0, The WB’s big surprise will be original short-form video content, or more specifically, seven new and original online video series rolling out on the site over the next few months.

You can read paidcontent’s story here: Warner Bros TV Unveils Online Programming Slate

And NewTeeVee dissects the situation further with its commentary here: WB to Combine Old TV Shows and New Web Shows

In my opinion, this surprise focus on new and original online series does sound promising. And I’m not just saying that from my own viewpoint as an online series creator/writer/director/producer…*

I am also curious to see how they handle the social media aspects of each online series (as this is something I’ve spent the past few months putting a lot of thought into).

I will reserve final judgment on the all new dubba-dubba-WB until the site goes live next month–and I’ll keep my fingers crossed that its original online series don’t just look like TV on the internet. However, the current line-up does make it sound like a more interesting online video endeavor than what you’d expect from most established studios or networks these days. Oh, and congrats to the guys at Big Fantastic, who are responsible for one of the new WB online series, Sorority Forever.

Glenn Rubenstein

* but if anyone needs it, here’s my contact info.


Entry filed under: online video. Tags: , , , , , , , , , .

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