It’s Like Television on the Internet – Only Better!

I’ve been predicting this for awhile, but this year we’re going to see the rise of cross-media “seeding” for television properties as a way to attract new viewers–and also to sustain a series fan base in between new episodes. Case in point: The new 90210’s character breakdowns include a character named Silver, who is a girl that posts videos on YouTube.

Glenn Rubenstein and Headboard – Almost Famous via Social Media

In a time before my experience with REDEARTH88, lonelygirl15, or OpAphid, I spent seven years of my life making music and touring with my band, Headboard. That time period, 1995 to 2002, was an interesting one for aspiring musicians. The rise of MP3 technology and peer-to-peer sites like Napster helped give birth to the concept of social media as we know it. Without mp3.com or Napster, I’m not so sure that sites like Digg or YouTube would be popular today. Sure, sites like Geocities were already letting people publish web pages–but the idea of a user-driven, user-rated content-specific community was still in its infancy.